MEDIA ADVISORY

 

For further information contact:

Emily Hays, Owner

Wildflower Boutique

1126 18th Street, Sacramento, CA 95811

916-444-1006

sacwildflower@sbcglobal.net

www.wildflower-boutique.com

 

FOR IMMEDIATE RELEASE: 02/19/2008

 

HIPORGANICS.COM WEB LAUNCH: GREEN BUSINESSES GROWING DESPITE ECONOMY

 

Two local eco-friendly boutiques are joining forces to create the web’s largest selection of organic children’s apparel, www.hiporganics.com. The site will make organic cotton clothing and accessories, and eco-friendly baby products such as chemical free bottles and pacifiers available to shoppers all over the globe. Sunshine’s Hip Baby has been open in Natomas since 2005 and features American made, European and organic apparel and accessories for infants through children’s size 8. Wildflower Boutique, also in business since 2005, offers Midtown shoppers organic cotton clothing and accessories for women as well as babies from 0-3 months up to 2T. Their joint venture will create a truly comprehensive organics website able to offer a well-rounded shopping experience for any parent looking for healthy baby products.

 

Both boutiques have seen an increased demand for organic and other “green” children’s products in the past three years and even in the midst of a shaky economy, these “eco-preneurs” are optimistic about their growth. According to Hip Baby owner Sunshine Cowgill, “A sustainable business model stands on its own despite a troubled economy. Green businesses aren’t susceptible to things like under-priced imports and the hidden costs of cheap manufacturing.” For the past several years about 30% of Sunshine’s apparel inventory was organic, but with the explosion of high quality organic brands she hopes to bring her inventory to 80-90% organic by the end of the year. Wildflower owner Emily Hays, an expert in organics who teaches a class locally called “Raising an Organic Baby” points out, “In spite of what’s happening with the economy, people will always need healthy products for their babies. Now that people are becoming more aware of the hidden dangers in children’s products, there’s even more of a demand.”

 

A Web Launch Party will be hosted by Wildflower Boutique on Saturday, March 8^th. Proceeds from the party will benefit Healthy Child Healthy World, a non-profit organization helping millions of parents, educators, health professionals, and the general public take action to create healthy environments and embrace a green, non-toxic lifestyle.

 

Website Launch Benefit at Wildflower Boutique:

1126 18th Street (corner of 18^th & L)

2^nd Saturday, March 8, 6-9pm

Featuring Live Music by Sarah Gautschi (www.sarahgautschi.com)

Proceeds benefit Healthy Child Healthy World (www.healthychild.org)

   

 

Wildflower Boutique, Sacramento’s only “green” boutique, proves that there’s more to fashion than just looking good. The fact that it takes 1/3lb. of toxic chemicals to grow one conventional cotton Tshirt makes it hard to ignore the environmental and health impacts of the fashion industry. Wildflower features clothing made of sustainable fabrics, including organic cotton, bamboo, hemp and recycled-fibers, as well as accessories and handcrafted fair trade jewelry from around the world. The boutique has a beautiful selection of organic cotton baby clothing and accessories, as well as non-toxic toys and bath products. Wildflower Boutique, where Green is the new black. (www.wildflower-boutique.com)